The very nature of Pay Per Click advertising is such that it won't bear any result if the campaign is conducted with over-emphasis on theme and design but very little attention to keyword research. Keywords are critical for a PPC ad campaign to succeed because that's what is going to ensure more clicks along with purposeful and precise messaging.
WEBSAMG uses the most rigorous keyword research to build up the resource base for sustainable and profitable Pay Per Click advertising. Coupled with such robust keyword research, we have a specialized creative copywriting team that has the skills to produce the kind of fast moving communication that such an ad campaign requires.
We don't treat a PPC campaign in isolation or cut it out from the overall digital marketing campaign, there are specific sub-campaigns where it becomes necessary and desirable to conduct a standalone campaign. Overall, Pay Per Click campaigns are an integral part of our digital marketing exercises.